“The purpose of strategic planning is to find ways in which the company can best use its strengths to take advantage of attractive opportunities in the environment.” (Kotler, p.40) With technology, iPods and digital media devices are heavily prevelant in many of our lives. This audio cook book can easily be transfered to any media device.
“However, such centralized approaches have limitations. They can be difficult, time consuming, and costly to implement.” (Kotler, p.41) To help off set the effects of our economy, the CD portion of this book is included FREE!
Citations:
Marketing An Introduction, Ninth Edition - Armstrong & Kotler
Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458
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