"The number of working women has also increased greatly, growing from under 4o percent of the U.S. workforce in late 1950s to 59 percent today. Both husband and wife work in 57 percent of all married-couple families." (Kotler, p.74) These figures Kotler presents shows the increase of working americans in the last 50 years. Today's lifestyles are very busy with little time for much of anything other than work. My book presents a great opportunity to save time. Listen to the included CD in your car, at work, on your iPod during your morning jog; before you know it, you will already know the entire recipe and all it's ingredients before hand while killing 2 birds with 1 stone!
Kotler further supports his statements; "Also, for more than a century, Americans have been moving from rural to metropolitan areas." - adding to the statistics of American lifestyles.
Citations:
Marketing An Introduction, Ninth Edition - Armstrong & Kotler
Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458
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