Acting is Learning - Biological Needs

As we all know, everyone has to eat! "A person has many needs at any given time. Some are biological, arising from states of tension such as hunger, thirst, or discomfort... A need becomes a motive when it is aroused to a sufficient level of intensity." (Kotler, p.142) Hunger is something we all have to act on.

With this cook book, you can do much more than satisfy your hunger in a healthy manner. "When people act, they learn. Learning describes changes in an individual's behavior arising from experience... Learning occurs through the interplay of drives, stimuli, cues, responses, and reinforcement." (Kotler, p.144) As you can see, cooking will not only fill your tummy, it will also feed your mind.

Citations:

Marketing An Introduction, Ninth Edition - Armstrong & Kotler

Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458

The Digital Age

Digital media is easily accessible now more than ever. "Two-thirds of all Americans now have access to the Web, making it a fertile channel for reaching a broad cross section of consumers." (Kotler, p.109) Therefore, this cook book is now available for download! "Participants can log in from anywhere - all they need is a laptop and a Web connection." (Kotler, p.110) 

Do your part to "save the world" by downloading the audio version of this cook book and reducing the amount of toxins and pollution ruining our precious earth.

Citations:

Marketing An Introduction, Ninth Edition - Armstrong & Kotler

Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458

America's Busy, High-Paced Lifestyles

"The number of working women has also increased greatly, growing from under 4o percent of the U.S. workforce in late 1950s to 59 percent today. Both husband and wife work in 57 percent of all married-couple families." (Kotler, p.74) These figures Kotler presents shows the increase of working americans in the last 50 years. Today's lifestyles are very busy with little time for much of anything other than work. My book presents a great opportunity to save time. Listen to the included CD in your car, at work, on your iPod during your morning jog; before you know it, you will already know the entire recipe and all it's ingredients before hand while killing 2 birds with 1 stone!

Kotler further supports his statements; "Also, for more than a century, Americans have been moving from rural to metropolitan areas." - adding to the statistics of American lifestyles. 

Citations:

Marketing An Introduction, Ninth Edition - Armstrong & Kotler

Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458

The Best Things in Life are FREE!

“The purpose of strategic planning is to find ways in which the company can best use its strengths to take advantage of attractive opportunities in the environment.” (Kotler, p.40) With technology, iPods and digital media devices are heavily prevelant in many of our lives. This audio cook book can easily be transfered to any media device. 

“However, such centralized approaches have limitations. They can be difficult, time consuming, and costly to implement.” (Kotler, p.41) To help off set the effects of our economy, the CD portion of this book is included FREE!

Citations: 

Marketing An Introduction, Ninth Edition - Armstrong & Kotler

Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458

Food for Thought

According to Kotler,“You may view today’s giant fast-food chains as offering tasty and convenient food at reasonable prices. Yet many consumer nutritionists and environmental groups have voiced strong concerns.” (Kotler, p.12)

He continues to say, “Such unhealthy fare, the critics claim, is leading consumers to eat too much of the wrong foods, conributing to a national obesity epidemic. What’s more, the products are wrapped in convenient packaging but this leads to waste and pollution.” (Kotler, p.12)

My Cook book is filled with nutritional foods that are sure to leave every dish empty without the worry of what you will look or feel like 2 days later. Today’s life styles are very high-paced; many people do not have time to create foods that are healthy. “High-fat, high-sugar foods are widely available, taste good and cost less than healthier foods.” (Murray, http://www.apa.org/) But are not always a healthy alternative when you’re crunched for time. “Quick and Easy Finger Foods” is a perfect solution.

Citations:

Marketing An Introduction, Ninth Edition - Armstrong & Kotler

Copyright 2009, 2007, 2005, 2003, 2000 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458

Monitor On Psychology - Volume 32, No. 11 December 2001

“Fast-food culture serves up super-size Americans” by Bridget Murray - Monitor Staff

PsychNET Copyright 2001 American Psychological Association